A shoppable recipe content campaign for a well known breakfast brand.

Recipes

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The Brief

A well-known breakfast brand were looking to maximise their online presence but didn’t know where to start. Having no measurability beyond basic traffic, it was difficult to attribute marketing effort to sales. That’s where Adimo stepped in, introducing shoppability to their entire marketing footprint, with the objective of driving sales and improving attribution.


Adimo's Solution

Adimo’s recipe functionality and Add to Basket product widgets were integrated across the site to help convert traffic into product sales. By making the brand’s popular breakfast recipe content shoppable, visitors were able to add the ingredients for multiple recipes to their chosen online shopping basket, all in one go.

Once integrated, the brand were able to harness the power of shoppable recipe content across social media and display campaigns, with Adimo’s analytics being used to optimise their content and paid marketing strategies.



Outcome

  • Increased basket size and spend with recipes integration
  • Highly optimised library of effective marketing content
  • Increased customer choice with a multi-retailer selection
  • Sales attribution across social and display campaigns
  • Browsers effectively converted into shoppers

Results

Adimo’s shoppable integrations helped this well-known breakfast brand optimise their digital marketing strategy.


Over £45,000

In Potential Revenue

234%

Increase in products per basket

+74%

Increase in users adding products to basket

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