Making voice shoppable for a well-known health care brand

Innovations

Back to Case Studies

The Brief

A well-known healthcare brand were looking for a way to turn their newly launched series of influencer content, into a shoppable path to purchase. Through sponsored social media and podcast advertising, the campaign objective was to educate the influencer’s follower base on the health benefits of the brand’s SKU portfolio.

Adimo's Solution

Adimo technology was brought on board to make the entire influencer marketing campaign shoppable. Through a shared commitment to innovation, shoppable voice technology was activated across the range of sponsored content using Amazon Alexa & Google Assistant. The voice-activated journeys were combined with shoppable social media landing pages, to create the optimal shopper experience and measure customer behaviour.

Outcome

Over the course of the campaign we saw a 30% conversion rate from shoppable voice technology, a number we expect to rise as more people activate voice inside their homes: 20% of those who own voice technology use it for shopping-related activity. Over half of in-store purchases begin online.

Results

Voice-activated technology gave shoppers the opportunity to shop brand products whilst engaging with their favourite influencer content.

800+

Shoppers Engaged

30%

Conversion Rate from Voice

43%

Price Comparison Rate

Published On:

April 7, 2020

Other Case Studies

A shoppable video campaign integration for a well known beauty brand.

Read More

A shoppable recipe content campaign for a well known breakfast brand.

Read More

Driving sales from display for a well-known consumer electronics brand.

August 13, 2020
Read More
Back to Case Studies