A shoppable website integration for a well known pet food brand.

Add To Basket

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The Brief

A well-known pet food brand were struggling to win sales opportunities from their website. With no way for customers to purchase their products from the website, this was having a considerable effect on sales. What could Adimo do to bring in more revenue for the brand and turn site visitors into customers?

Adimo's Solution

Adimo integrated Buy Now and Add to Basket journeys into the brand’s website to drive conversion. Customers were now offered a seamless path to purchase that allowed them the option to add products to basket from a retailer of their choice.  This not only drove conversions from brand.com, but helped the brand optimise their marketing efforts.


  • Seamless shopper experience created for site users 
  • Visitors successfully converted into customers 
  • Actionable customer insights collected from Adimo Analytics dashboard
  • More optimised marketing activity


Buy Now and Add to Basket technology gave shoppers more choice and increased overall basket size and spend.


Basket Leads


Retailer Sign Ups


Products Added (ATB)

Published On:

September 3, 2020

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