The Brief

A well-known US alcohol brand were looking for a solution to help drive sales conversions from their upcoming social activity.

Adimo's Solution

Adimo integrated their Buy Now technology across the brand’s paid activity bursts - including Facebook, Instagram and Influencer content. Allowing customers to purchase directly from retailers in the moment of consideration. Combining UTM and Pixel tracking data with Adimo’s native analytics - the brand were able to gain full visibility of the sales funnel.

Outcome

Best in class conversion rates from paid social activity that exceed benchmarks.
Excellent ROI
Ongoing analysis & optimisation recommendations provided by Adimo Account Manager

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Results

Thanks to Adimo's shoppable functionality and integrations with other tracking methods, the client was able to gain full visibility of the sales funnel.

3385.05%

Return on Investment

16.76%

Retailer Selection Rate

23.68%

Price Comparison Rate

Published On:

July 9, 2020

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