Driving sales from social for a well known Alcohol Brand

Buy Now

Back to Case Studies

The Brief

A well-known US alcohol brand were looking for a solution to help drive sales conversions from their upcoming social activity.

Adimo's Solution

Adimo integrated their Buy Now technology across the brand’s paid activity bursts - including Facebook, Instagram and Influencer content. Allowing customers to purchase directly from retailers in the moment of consideration. Combining UTM and Pixel tracking data with Adimo’s native analytics - the brand were able to gain full visibility of the sales funnel.

Outcome

  • Best in class conversion rates from paid social activity that exceed benchmarks.
  • Excellent ROI
  • Ongoing analysis & optimisation recommendations provided by Adimo Account Manager

Results

Thanks to Adimo's shoppable functionality and integrations with other tracking methods, the client was able to gain full visibility of the sales funnel.

3385.05%

Return on Investment


16.76% 

Retailer Selection Rate


23.68%

Price Comparison Rate


Published On:

July 9, 2020

Other Case Studies

A shoppable recipe content campaign for a well known breakfast brand.

Read More

Making voice shoppable for a well-known health care brand

April 7, 2020
Read More

Driving sales from display for a well-known consumer electronics brand.

August 13, 2020
Read More
Back to Case Studies