Driving sales from social for a well known Alcohol Brand

Buy Now

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The Brief

A well-known US alcohol brand were looking for a solution to help drive sales conversions from their upcoming social activity.

Adimo's Solution

Adimo’s integrated their Buy Now technology across the brand’s paid activity bursts - including Facebook, Instagram and Influencer content. Allowing customers to purchase directly from retailers in the moment of consideration. Combining UTM and Pixel tracking data with Adimo’s native analytics - the brand were able to gain full visibility of the sales funnel.

Outcome

  • Best in class conversion rates from paid social activity that exceed benchmarks.
  • Excellent ROI
  • Ongoing analysis & optimisation recommendations provided by Adimo Account Manager

Results

3385.05%

Return on Investment


16.76% 

Retailer Selection Rate


23.68%

Price Comparison Rate


Published On:

July 9, 2020

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