A well-known beauty brand was looking to win sales opportunities from a static and video campaign. With no way for customers to purchase their products from their campaigns, this was having a considerable effect on sales. What could Adimo do to bring in more revenue for the brand and turn site visitors into customers?
Adimo’s Buy Now technology was integrated across brand.com’s February 2020 in-Read static and video campaign. This allowed customers to browse through the Shoppable Landing Page to find out more information on products, price and availability as well as purchase from the campaign in the moment of consideration.
Buy Now technology gave shoppers the chance to buy products in the moment of consideration from a retailer of their choice.
Retailer Sign Ups
Uplift on VOD Conversion Rate