A shoppable video campaign integration for a well known beauty brand.

Buy Now

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The Brief

A well-known beauty brand was looking to win sales opportunities from a static and video campaign. With no way for customers to purchase their products from their campaigns, this was having a considerable effect on sales. What could Adimo do to bring in more revenue for the brand and turn site visitors into customers?

Adimo's Solution


Adimo’s Buy Now technology was integrated across brand.com’s February 2020 in-Read static and video campaign. This allowed customers to browse through the Shoppable Landing Page to find out more information on products, price and availability as well as purchase from the campaign in the moment of consideration.

Outcome

  • Seamless shopper experience created for site users 
  • Visitors successfully converted into customers 
  • High conversion rates for the beauty sector that exceed industry benchmarks
  • Overall increase in sales across the length of the campaign
  • Ongoing analysis & reporting insights into shopper behaviour provided by Adimo

Results

Buy Now  technology gave shoppers the chance to buy products in the moment of consideration from a retailer of their choice.

11,000

Shoppers Engaged

25%+

Retailer Sign Ups

340%

Uplift on VOD Conversion Rate

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