A well-known food and drinks company in Central America were looking for a way to monetise their bank of recipe content and utilise the dedicated website as a sales conversion tool for their popular food brands. The solution needed to be seamless, and help drive multiple products to basket.
Adimo integrated their shoppable recipe functionality across the full collection of content on the website, allowing customers to add the ingredients (including branded products) from their favourite recipes to their preferred retailer online shopping basket. Additional features like ‘Almost Made’ and ‘You Might Like’ helped to further drive basket size and spend per customer.
Shoppable Recipe technology gave shoppers more choice, whilst driving basket size and spend.
Click Through Rate
No. of Baskets.
Av. Products per Basket.
February 17, 2020