Driving basket spend for a well known food and drinks company.


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The Brief

A well-known food and drinks company in Central America were looking for a way to monetise their bank of recipe content and utilise the dedicated website as a sales conversion tool for their popular food brands. The solution needed to be seamless, and help drive multiple products to basket. 

Adimo's Solution

Adimo integrated their shoppable recipe functionality across the full collection of content on the website, allowing customers to add the ingredients (including branded products) from their favourite recipes to their preferred retailer online shopping basket. Additional features like ‘Almost Made’ and ‘You Might Like’ helped to further drive basket size and spend per customer.


  • Increase in basket size and spend 
  • Boosts customer choice 
  • Drives conversions from content 
  • Facilitates multi-product Add to Basket 
  • Engagements successfully converted into shoppers


Shoppable Recipe technology gave shoppers more choice, whilst driving basket size and spend.


Click Through Rate


No. of Baskets.


Av. Products per Basket.

Published On:

February 17, 2020

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