A well-known consumer electronics brand were looking for a fast, easy way for their audience to purchase products directly from media campaigns. The brand were keen to explore the role Buy Now technology could play in driving sales conversions from display campaigns.
Adimo’s integrated their Buy Now technology across the brand’s campaigns on the google display network. This created a shoppable layer that allowed customers to purchase directly from retailers in the moment of consideration. Combining UTM tracking data with Adimo’s native analytics - the brand were able to gain full visibility of the sales funnel.
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August 13, 2020