Driving sales from display for a well-known consumer electronics brand.

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The Brief

A well-known consumer electronics brand were looking for a fast, easy way for their audience to purchase products directly from media campaigns. The brand were keen to explore the role Buy Now technology could play in driving sales conversions from display campaigns.

Adimo's Solution

Adimo’s integrated their Buy Now technology across the brand’s campaigns on the google display network. This created a shoppable layer that allowed customers to purchase directly from retailers in the moment of consideration. Combining UTM tracking data with Adimo’s native analytics - the brand were able to gain full visibility of the sales funnel.

Outcome

  • Best in class conversion rates from display activity that exceed benchmarks.
  • Excellent ROAS.
  • Path to purchase created directly from display media.
  • Post campaign analysis & recommendations provided by Adimo account manager.

Results

30.26%

Price Comparison Rate



2.56%

Click Through Rate.



2.19% 

Purchase Lead Rate


Published On:

August 13, 2020

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